|Have you seen Bass Beer served like this?|
I am glad to see that nostalgia is not the sole preserve of older folks, Anyway she got me thinking about what I miss, or missed after following the advice many years ago of the Animals “We gotta get out of this place….”
You can access the song here.
Now I am not a fan of the mega-industrial breweries, but will always have a soft spot for Newcastle Ales, because the Blue Star lit up outside the pubs meant home. So we have lost that, and fancy having the temerity to brew Newcastle Brown Ale "doon sooth? (Gone the same way as "Federation"Ales, once the greatest threat to the brewers, actually started in Alnwick but ended up in Gateshead.)
Although not as common in the North East as the Blue Star, was the Red Triangle of Bass, but another acceptable welcoming site. The Bird and Bush in Alnwick, long gone but still living in cyber-space, used to serve a decent drop.
Imagine my surprise when in the year 2000 or so “Bass in Bottle” started to appear in Cambodia, and by the way at a fraction of the cost of it in the UK, despite travelling halfway around the world. Conspirators reckoned it was a Chinese Brew and another case of “borrowed” intellectual property rights?
Bass never caught on in Cambodia. If they had done a little market research they would have realized why not. The first Beer Promotion girl (pictured above with permission) soon alerted me to the problem. She giggled and couldn’t stop giggling with every bottle ordered. It was not that she was delighted with her commission on the sales - but my perfect pronunciation of “Bass” without too much of the “ss” - meant I was asking for….. in the Khmer language…. “Erect Penis!”
Now in Cambodia where it is very hot and refrigeration expensive, it is not sacrilegious to add cubes of ice to your beer to cool it down. And asking for ice in the Khmer language sounds exactly like “Cock”. So you can see why Bass never caught on. “Leo” Beer from Thailand has done much better; it’s more decent. Leo means “underwear”.
◄ Leo is a Lion, King of Jungle, King of Beers! Leopard?
PS If anyone has a good picture of a pub with the blue star lit up, please let me have?
July 2016 Update
Guess what? Our Blue Star seems to be reincarnated - delightfully - halfway across the world in Phnom Penh. Happy to settle for Cambodia and Angkor Beer when served at C Star Bar like this:
May 2016 - Update
After another excellent lunchtime visit to my favourite hostelry for Courage Director's and Lamb Curry Jacket Potato, I decided to snap their Bass memorabilia:
I love that clock!
Next to Northumberland, in terms of years-lived-there, comes Dorset in the UK, both now overtaken by Takhmau, Cambodia.
Those connections came together bizarrely in some Twitter postings, where by coincidence, my two counties share distinctions in Earthworks - like Dorset's Maiden Castle, and the more famous Cerne Abbas Giant, who I think my Northumberland compatriots are now offering our "Lady of the North" as belated partner?